Connect your AI agent via MCP
MCP (Model Context Protocol) is an open standard that lets AI clients discover and call tools on your behalf. Add ChurnWin's MCP server to Claude, Cursor, or any compatible client and your agent can query churn data, at-risk customers, and cancellation feedback without any custom code.
Connection details
Endpoint
https://api.churnwin.com/mcp/Auth header
Authorization: Bearer cwk_live_…Keys are minted at Settings → Agent Access. You need an active ChurnWin plan to create one.
Copy-paste config
Drop this into your MCP client config (e.g. claude_desktop_config.json for Claude Desktop, or the MCP settings panel in Cursor / Windsurf).
{
"mcpServers": {
"churnwin": {
"url": "https://api.churnwin.com/mcp/",
"headers": {
"Authorization": "Bearer cwk_live_YOUR_KEY_HERE"
}
}
}
}Replace cwk_live_YOUR_KEY_HERE with the key you generated in Settings.
Available tools
Your AI client will see these 10 tools automatically once the server is connected. All tools accept an optional business parameter to scope results to a specific connected Stripe account.
get_metricsCurrent churn rate, MRR, retention, and subscription counts for a given period
get_churn_trendDay-by-day churn volume over a rolling window
get_churn_reasonsAggregated cancellation reason breakdown with percentages
list_at_risk_customersSubscribers ranked by AI risk score with key risk signals
list_recent_churnMost recently churned customers and MRR lost
get_cancellation_feedbackVerbatim survey responses from churned users
get_action_planChurnWin's AI-generated prioritised retention recommendations
get_feedback_performanceSurvey send, open, and response rates over time
list_customersFull customer roster with status, plan, and MRR — paginated and searchable
list_businessesAll Stripe accounts connected to your ChurnWin workspace
Try it with Claude
Once connected, you can ask Claude natural-language questions about your churn:
You: What are my top churn reasons this quarter and what should I fix first?
→ Claude calls get_churn_reasons, get_action_plan, and get_cancellation_feedback automatically, then synthesises an answer.
Get your API key
You need a ChurnWin account with Stripe connected. Once you're in, head to Settings → Agent Access to mint a key.
Developer overview
What the API gives you, who it's for
REST API reference
All endpoints, params, and JSON examples